Every pyrethrum flower holds a powerful natural secret; pyrethrins, nature’s own insect defence. Through careful cultivation and expert extraction by Botanical Resources Australia (BRA), these delicate blooms are transformed into a highly effective, active ingredient used in pest control products around the world.

About Botanical Resources Australia (BRA)
Botanical Resources Australia (BRA) is the world leader in producing natural pyrethrins — the active ingredient derived from Tanacetum cinerariifolium flowers. Based in Tasmania, BRA manages the entire process, transforming locally grown pyrethrum flowers into the natural insecticidal active ingredient used in many pest control products across Australia and beyond.

The Pyrethrin Journey

Grown in Tasmania and Victoria

Pyrethrum daisies thrive in Tasmania and Victoria due to their clean environments and ideal growing conditions, producing flowers rich in natural pyrethrins.

Harvested and Dried

Once in full bloom, the flowers are carefully harvested and dried to preserve their natural oils and active compounds.

Extraction

The extraction process, uses a specialised technique to separate the pyrethrins from the plant material.

Refined

The extract is purified to creating a high-quality, natural active ingredient ready for formulation.

Naturally Sourced. Expertly Extracted.
Through this process, simple pyrethrum flowers turn into the naturally effective ingredient trusted in pest control products worldwide.